Clean food boom Nielson research shows tremendous opportunity for manufacturers

The Nielsen Global Health & Wellness Survey has shown the obesity crisis and consumer desire to become healthier could be a growth driver for food manufacturers. This paper sets the record straight on how manufacturers can align their offerings to consumer needs and desires for healthier food. The story here is an exciting one showing that nearly 75% of global respondents believe they “are what they eat” and nearly 80% are actively using foods to overcome health issues and medical conditions, such as obesity, diabetes, high cholesterol and hypertension. The research shows, globally an amazing opportunity within the clean food eat healthy movement.

RurApp Inc deploys M2M enabled technology devices and cloud based systems to rural farmers and associated value chains. For companies who work with RurApp their supply chains become proactive and consumer friendly with sincere traceability systems. All these features help to rapidly grow market share. The statistics within the Nielson poll are very conclusive. The healthy, clean food trend is very strong and likely to remain so for some years.

Sales of products with “natural” and “organic” claims have grown 24% and 28%, respectively, over the past two years. Also consistent with the interest in more pure/natural products, sales of artificially sweetened “diet/light” products declined -12%, while products naturally sweetened with Stevia grew 186%.

A willingness to pay a premium for health benefits is higher in developing markets than elsewhere. More than nine-in-10 respondents in Latin America (94%), Asia-Pacific (93%), and Africa/Middle East (92%) say they’re willing to pay more for foods with health attributes to some degree, compared to eight-in-10 in Europe (79%) and North America (80%).

In North America, the absence of high fructose corn syrup is cited as very important by 32% of respondents (compared to 26% globally), and it is tied with GMO-free and clean food as the most important attribute for North American respondents (it’s No. 21 worldwide).

Environmental and socioeconomic concerns also factor into purchase decisions. One-third think sustainably sourced (35%) and organic (33%) ingredients are very important in their purchasing decisions, and more than one- quarter (26%) say local herbs/ingredients are very desirable.

Food innovation is a hot industry in 2015. Consumers are on the look out for clean food that is what’s new, and manufacturers that produce ground-breaking products in this segment will command attention.

“There is a tremendous opportunity for food manufacturers and retailers to lead a healthy movement by providing the products and services that consumers want and need,” said Susan Dunn, executive vice president, Global Professional Services, Nielsen. “While diet fads come and go overtime, innovative, back-to-basics foods that taste good, are easy to prepare and provide healthful benefits will have staying power. The first step is knowing where to put your product development efforts.”

In conclusion the Nielson research shows a tremendous opportunity for food manufacturers and retailers to lead a healthy movement by providing the products and services that consumers want and need. To read the rest of the key Nielson findings see this link
http://www.prnewswire.com/news-releases/growing-global-health-awareness-could-mean-big-business-for-manufacturers-300023319.html