Co-Founders and Directors of RurApp Inc, Jay Byford and Simon Agius, joined over 77,000 other industry members at Natural Products Expo West where they talked #traceability #organicfarming and #authenticity with over 300 companies. Natural Products Expo West is the preeminent show for spotting trends in the food and CPG industry. According to an article published […]
The Vanuatu Farm to Market Network Launch
The world market can now order from all the Vanuatu farmers on mobile phones The RurApp platform provides efficiency, traceability and assurance and allows access to better and cleaner products which are abundant in the South Pacific. Vanuatu has been chosen by RurApp Inc to be the first beneficiary of the technology tools including smart scales, […]
Animal traceability Interesting and unique ideas in practice around the world
Cheryl Hazenberg an expert in farming from Alberta has just released an excellent article comparing various animal traceability systems in France, Australia & the UK. In summary, Cheryl explains that consumers are demanding more and more information every year. Key traceability information for Carcasses include kill date, carcass weight, detention information, grade, and an internal […]
RurApp goes far for clean food sourcing
RuApp clean food sourcing is by far the fasting growing part of the business as consumers demand from brands clean, authentic foods “with a story”. Anyone using social networks would notice that among the most popular types of images and chit chat covers food and travel. Such a focus and convergence of social networking focus […]
Organic food sales double to exceed $35 billion
According to Nutrition Business Journal, organic food sales will reach a startling $35 billion this year which is seen as a “Food Revolution.” Fresh fruits and vegetables accounts for 43% of U.S. organic food sales in 2012, dairy, bread, packaged foods, snack foods, meat, poultry, seafood, and even condiments are seeing an up-turn in organic […]
Frozen Berries Recall – consumers demand produce track back
Produce track back or trceability always becomes big news when food safety scares emerge. Over the weekend, Australian and now worldwide news is reporting a frozen berry recall for a nationally distributed brand. Berries are popular in Australia where the #eathealthy trend is strong. The Nanna’s brand of frozen mixedberries is distributed in leading Australian […]
Massive – 86% consumers want traceable food
The UK National Farmers’ Union (NFU) statistics show incredible data statistics on traceable food demand in the United Kingdom. Traceable food also known as “farm to fork” or “paddock to plate” has significant benefits for both health & safety and consumer friendly authenticity. Over 80% of consumers indicated a preference for food traceability. A survey […]
Organic companies are big business
The days of Organic food & other natural products being some small sector reserved for SME is over. The number of take overs, mergers and alliances that have taken place over recent years by large multinationals has taken organic companies to the forefront. The situation finds consumers demanding openness from companies – more information, responsibility […]
Remote rural farmers a new frontier for factories
It is common for farmers world wide face many risks such as poor weather, market risks, production risks and others. However, there are countless agriculural regions in the world with wholesome, organic produce grown in nutrient rich soils, but the regions are so poor that it has been difficult for buyers to penetrate. RurApp is […]
Food manufacturers pushed to healthy & transparent products says Nielson poll
Food traceability and the clean food trend have been given a fundamental endorsement within a key Nielson poll focussing on 2015 food trends. The widely circulated poll results estimated that 2.1 billion people had an overweight or obese health problem. Furthermore, the study validated the social network campaigns are well supported, with Consumers across the […]
Landmark study ends the organic vs non-organic debate
The organic vs non-organic debate has been the subject of fierce debate for decades now. However a new study entitled “Higher antioxidant concentrations and less cadmium and pesticide residues in organically-grown crops: a systematic literature review and meta-analyses.” Baranski, M. et al. published in the British Journal of Nutrition, has put the debate to rest. […]
Stay well stocked with organic using traceability enabled value chains
RurApp technology can be tailored or customized to provide a more precise level of access to existing value chains. The benefits of instant traceability, direct communication, integrated quality control and many other solutions can have a significant impact on supply capacity. With Food innovation such a hot industry in 2015. Consumers are on the look […]
Clean food boom Nielson research shows tremendous opportunity for manufacturers
The Nielsen Global Health & Wellness Survey has shown the obesity crisis and consumer desire to become healthier could be a growth driver for food manufacturers. This paper sets the record straight on how manufacturers can align their offerings to consumer needs and desires for healthier food. The story here is an exciting one showing […]
Achieve growth with farm to table tracked grown food
Food inflation has reached a new dimension of strife when people choose to manufacture with horrible and toxic substitutes in order to provide food to the masses. The result is cautious consumers on the look out for local food choices that they can trace themselves (in their car) or know as much as possible about […]
Steps to Starting a Specialty Rural Food Business
The following is a list of the basic steps in starting a specialty rural food business. While each specialty food business is unique and subject to specific product requirements, the list outlines the overall process. The steps are grouped by topic, and each topic affects the others: your product type and packaging affect your labels; […]