Fairness in business amongst entire food supply chain

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Rurapp Projects can be initiated by organisations along the entire food supply chain including farmers, industry processors, brand manufacturers, wholesalers and retailers, large and smaller businesses.  A consensus-driven, community rule based approach has allowed  multi-stakeholder Project groups to identify efficient project parameters that positively influence the whole food supply chain.  This is achieved via Rurapp data collaboration technologies and the B2B principles of good practice in the identified food supply chain project. 

Each Rurapp food supply project begins by organisations experts utilizing the Rurapp platform to define business-to-business contractual relations for a defined product specification. The principles agreed through this Rurapp logistics process represent a common understanding of fair market prices  for business-to-business relations among all the parties.

Rurapp ensures a focus is fair farmer prices and clear value chain operators all operating based on pre-agreed buyer specifications and quantity parameters.

Prior to the commencement of a live Rurapp Project, members of the multistakeholder value chain meet regularly in digital environments and widely discuss parameters in order to overcome disagreements and create official project contractual relations. As Rurapp technology works in any environment worldwide, a single project can encompass a multitude of farmer suppliers and value added processed located around the world all driven by consistent Project parameters for price, quality and other relevant value chain fundamentals.

 

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